P is for Presence
More and more agents/publishers are pushing their clients to establish some form of online presence, and to me it makes perfect sense. These days you have to approach your writing career as an entrepreneurship, always searching for ways to broaden your exposure and brand, which should begin to happen even before you’ve officially been discovered. But let’s be perfectly clear, a great online presence won’t directly lead to representation by an agent or publisher – nothing will ever replace solid writing or story-telling – but it could help swing the vote in your favor.
So how do you create a web presence? A topic this big could actually be a whole series of blog posts, and that’s not actually what I’d like to discuss anyway. I’m more interested in the type of presence you’ll want to perpetuate. How our various sites (Blog, Facebook, Twitter, etc) look matters almost as much as the content we write, and it all says something about who you are…or want to be perceived as. Do you wish to come off as light and happy, dark and moody, serious and straight-forward, or joking and irreverent? Does that persona match what you write?
I’ll be honest…Cruising Altitude pretty much mirrors my personality…but not what I write for publication, and I see that as a problem long-term. The way I intend to remedy that is to create my own website (utilizing the creative mind of Tiana Smith) that is darker, edgier, and a tad foreboding to match the style of books I write, but I’ll keep my link to my Cruising Altitude blog so my future readers can continue to get to know the man in the shadows. I’ll do the same with my Twitter account and my eventual Facebook author page.
Tell me…how do you think you are perceived via your blog? Leave a comment with that answer and I’ll return the favor by letting you know if I agree (from one man’s perspective).